Big Mouth Health Check – Is it time to take the pulse of your…EVENTS?
In our line of work, things are constantly changing and evolving. It can be difficult to juggle a day job and keep up with changing industry trends. What’s more, it can take time to assess the efficiency of all marketing and events activities.
We’ve developed a quick and easy way to check the health of your business. The goal is to ensure that all marketing and events are achieving their full potential. Then, develop ways to transform your current operations and outcomes.
When assessing your organisation’s annual events calendar, ask yourself:
Are my events achieving the results that I want?
Think about your organisation’s overall goals, short-term and long-term. If an event or series of events is not in line with your overall goals, perhaps it’s time to consider re-framing the event proposition and purpose.
Are my events still relevant and applicable to the needs of my industry?
Read the most recent industry news and thought leadership articles. Are you doing the same as everyone else?
Are my events attracting the right audience?
It’s easy to fall into the trap of inviting the same people year in and year out. Is there another approach you haven’t tried?
Are VIPs and high calibre speakers invited to raise the credibility of my events?
Imagine the dream guest list for your event; who does it include and how could you convince them to attend?
Are there opportunities for me to save time or money throughout the planning and execution?
Breakdown your typical event planning process. Are you using your time and budget wisely?
Could I benefit from a fresh perspective and some help executing my events?
Planning an event can be time consuming and there’s a lot more to event management than you might think. It can be tempting to take the easy way out and reproduce the same event each year. If you find your event and ideas stagnating, remember; a fresh perspective can transform even the most done-to-death event.